Finalizing the Correct Long-Tail Keywords

Finalizing the Correct Long-Tail Keywords

Before we get started, first thing first, let’s quickly explore the importance of keywords with long tail attributes. The first important factor is probably getting traffic, and the next goal is increasing conversions. Long-tail keywords have the potential to make a significant impact in either of these two areas for your company.

4 words or more account for 95.88 percent of Google searches. People who do these searches are more likely to want to buy because they are more specific.

Let’s understand this with an example!

Myra searches, ‘Ice Cream Parlor’ while Jacob searches, ‘Take away ice cream parlors in Bandra."

Which of these two people indicates a customer is more likely to buy? 

Finalizing long-tail keywords can be done in multiple ways. Some are more tedious than others, while others are merely inaccurate. SEO experts say long-tail keywords are easier to rank and convert better. But is it true? Let’s find out!

Knowing the basics of Long Tail Keywords

Long tail keywords refer to the search of phrases, keywords, or terms that have a high search volume and level of competition. Additionally, the average length of a long tail phrase is three or more words, making it longer than most other types of keywords. Long-tail keywords differ from one another. While some of these are distinct search queries, others are essentially less popular variations of more common search queries.

Knowing what wrong methods people are using is also important. 

Using Google Autosuggest

Wrong! Some SEO professionals recommend using Google Autosuggest to find long-tail keywords by entering your target term followed by different letters of the alphabet. Google Autosuggest is a function that allows you to access popular search terms quickly. 

To put it in simple words! Rather than the highly sought-after long-tails, Google Autosuggest is significantly more likely to present you with extremely popular search queries.

The same can be said for online applications such as Answer the Public which construct their lists of keyword ideas by scraping Autosuggest. Many of the keyword recommendations they offer will likely turn out to be quite popular and difficult to rank.

So, How to Choose the Right Long-Tail Keywords?

Watch your competitors

Long-tail keywords can be found in abundance among your competitors, who make for an excellent source. Simply choose one of your competitors' websites, plug it into Site Explorer, and navigate to the organic keywords report to find out which long-tail keywords are driving traffic to their website.

Don’t Ignore Forums

When people cannot find a satisfactory response to their query on Google, they post it on sites such as Quora and Reddit. Thousands of people can discuss your website content and the subject.

After all, you know that other people are looking for the same information on Google if someone poses a question on a forum.

Performing keyword research on the portals/forums where the defined target audience is active is advisable. Some great discussions may occur in forum threads, which can be valuable when generating articles on that topic.

‘People Also Ask’ Box on Google 

This is a simple method for finding longtail keywords. To begin, enter a keyword into a Google search. Look for the "People also ask..." box between the results. The displayed response is the user queries around the typed keyword.

And when you extend one of the questions, you'll find an answer... Google recommends even more questions.

Bonus Tip

Explore "Searches related to..." at the bottom of Google's search results? Well, this small area is a gold mine for researching long-tail keywords.

Pick any suitable search term from the "Searches related to..." section and type it into Google. Then, look at the results for that keyword under "Searches related to..." repeat this process until you have a long list of great keywords.

If people are clicking through to your website from search engines, there is a good probability that they discovered you using long-tail keywords. This free traffic is a major benefit for your company, and if you want to take advantage of it, you need to grasp how to integrate long-tail keywords more effectively. Therefore, it is not just enough to know how to choose the right long-tail keyword but to know how to use them correctly. 

Method 1: Spread the long tail keyword within the content

Method 2: Create content around your keyword

You cannot simply use longtail keywords and attempt to cram them into your content. Today's SEO focuses on giving users the greatest possible experience. You must incorporate longtail keywords into excellent, pertinent content to achieve this.

Conclusion

Search engines tend to seek the finest users experience possible. To accomplish this, you must comprehend your target market's search habits.

Longtail keywords should be a significant component of any content marketing plan. A strategically utilizing the targeted keywords within the content, one can effectively match the user intent to offer the customized automated best possible user experience in the finest way possible.

We hope this article assists you in refining your SEO strategy and accelerating the growth of your website's search traffic.

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