How To Choose The Right Keywords For SEO

How To Choose The Right Keywords For SEO

The whole process of SEO starts with keyword research. google keyword research involves identifying keywords that users feed in search engines to look for a particular product or service. Once you start ranking on these keywords, users can reach out to your website and check your offerings. By researching the best terms, you can increase your ranking and learn more about your customers. These keywords are also helpful for your marketing and content strategy.

Your keyword strategy will be more effective if you take the time to identify the most likely consumers who are likely to spend money on it. It is always recommended to go with a professional and expert SEO agency to choose the right SEO keywords. With our expertise and relevant experience in the industry, we at AmitKK can help you make the most of your SEO strategy.

Things to Consider when choosing keywords for your SEO

1. Begin with Google Keyword Research

You can either hire a Local SEO company or a marketing company to do your research. The professionals are experts in keyword research and have the software licenses necessary to get some more technical information.

Talking to customers and other stakeholders, such as salespeople or your marketing team, is another option for keyword research. You can get insights and ideas about the keywords they would use to search for your company, products, or content. You can use the seed keywords you gathered from them to find similar keywords.

2. Identify the Topics

Once you have done your google keyword research, you will need a lot of phrases and words. The good news? Topics are more important than keywords. It doesn't mean you have to create pages for every keyword. Instead, translate keywords into topics.

What topics does your target audience use Google to search for? You can make a list of topics that are related to your brand. For meaningful topics, you can also review the content on your website.

3. Consider Search Intent

The purpose of an internet search (also known as user intent) is what a user searches for. Are they looking for the answer to a specific question? Is the searcher looking for a particular website? Are they looking for a specific product?

You should ensure that your landing page matches your audience's search intent. If they search for information, they don't want to see a product page. If they're going to purchase your product, don't confuse them by giving them too many details.

Search queries can reveal user intent by the words they use. It works in the opposite direction if you use intent-specific keywords.

4. Plan your Buyer's Journey

Consider the potential journey customers go through, from learning about the product to purchasing their first product. Most people won't purchase your product initially when they get to know about you. This whole process is called as buyer’s journey and should be as short as possible.

  • Awareness - A customer recognizes that they have an issue. They may not have a name for their concern in the awareness stage.
  • Consideration - The customer names their problem and starts researching possible solutions.
  • The last stage of the decision process is when the customer selects one of the possible options from a long list. We, as marketers, hope that a customer goes for our product over our competitors.

It's essential to consider your buyer's stage and target audience when choosing keywords and planning content.

5. Analyze the Competition

When conducting keyword research, you should look out for how the competition is ranking in it. To find out, you can simply enter it into Google or another search engine to see what results come up.

Ads are the first aspect you should look for. When you search for something, an 'Ad' or 'Sponsored' tag will be visible to you. It is a fact that Google will always show ads before other results. Before you create content, make sure to assess an ad landscape.

You should also be aware of the websites that appear organically on Google's first page for your targeted keyword. It's unlikely that your blog will be the number one spot if you have a large marketing budget.

6. Choose Target Keywords

Concentrate on 30-40 keywords to narrow down the content created for these words. Is it already on your website? Make a list of the content topics you require if it doesn't exist.

After you have achieved a good ranking for 20 to 30 keywords, you can add more. Content creation is a slow process. Don't try to rank for too many keywords at once. Instead, focus on just a few keywords and categorize them according to the ones you want to rank first.

7. Monitoring Performance

You'll have all the necessary information when your SEO plans are implemented and paid search is activated. You'll then determine if your keywords are the right ones.

You can adjust the priority you place on specific keywords or topics and identify other areas you want to optimize.


After going through the article, you must have learned about a few approaches to finding the right SEO keywords.

We have seen that the most effective keywords can significantly impact your website's rankings.

You must hire the best SEO agency in Toronto to rank at the top of page one. While you can do some research independently, it will not be very effective. It takes skill and time to do the right thing.

AMITKK, a professional SEO company, specializes in search engine optimization.

Our system doesn't automatically choose keywords for your website. You can see the actual results of our work through your Google Analytics dashboard.

Feel free to use images in our website by simply providing a source link to the page they are taken from.


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