Which is the best e-Commerce platform

Which is the Best e-Commerce Platforms

Developing an e-commerce website requires lots of decision-making. Of all the factors that play a crucial role, deciding on the right technology stack or platform holds the highest weightage. The platform decision directs the future course of SEO, scalability, and customization to a large extent. The list of platform options that can be used to develop an e-commerce website is pretty decent and each of them has its pros and cons. You need to understand your requirement and vision before finalizing one.

Factors to Consider While Choosing an eCommerce Platform

Scalability: The platform should be easily scalable without lots of fuss. As the website grows and you add more products along with other options you would start needing additional functions. If you get restricted by the platform, you would find it very frustrating to get it changed just because it is not scalable.

Customization: Aesthetics plays a big role in sales and getting users to the website. The platform should be easily customizable for you to stay updated with the latest trends and designs. Generally, platforms have customization options in them to quite an extent and you can easily develop new ideas.

Ease of Development: The development process should be easy as it has an indirect impact on factors like scalability, cost, time for development, and customization. The development process should be easy and fun else the development team loses interest in the platform without you even realizing it.

Ease of maintenance: Maintenance of the e-commerce website might not look like a big factor initially. But once the development work gets completed, it sure will. PHP-based frameworks do not have generally a big challenge in maintenance. Some JS frameworks need to be prebuilt before deployment and the whole process needs to be done again for every minute change making the maintenance a nightmare.

Cost of Development: The cost of e-commerce website development is one of the biggest factors that guide platform choices. For platforms like Laravel, where everything has to be developed from scratch, it tends to go on the higher side as compared to pre-built and pre-defined frameworks like WordPress or Shopify.

SEO: It should always be emphasized whenever you decide on an e-commerce platform. Platforms like WordPress have really good plugins for SEO while the same has to be developed from scratch in platforms like Laravel, React JS, and Node JS. Ensure the e-commerce developer you have hired knows the basics of SEO and has worked in the field for a few years before going ahead.

User experience: Finally, the platform should be able to give a good user experience. Platforms like Shopify have a good user experience quotient in them as they utilize the rich experience of the developers designing the theme. On other platforms, you might have to figure out the whole user journey by yourself and this can be a bit tricky and confusing.

With the parameters clear, let’s look at some of the best e-commerce platforms worth considering.

1. WordPress

WordPress powers every third website in the world and a huge proportion of it is e-commerce. Easy to deploy and with a huge list of themes available for free and both paid, it can be a good choice if you are starting out or on a tight budget.

The biggest challenge with the themes is that they are heavily bloated and can give a really bad user experience. Although WordPress-based e-commerce websites can be developed at a pretty low cost, they can be difficult to scale or customize.

If you are dreaming big on your e-commerce business and budget is not a major constraint, it would be a good decision to stay away from WordPress.

2. Shopify

Shopify comes with lots of good theme options in them and has tons of functionalities in them including options to create apps too. Shopify is a good choice to get an e-commerce website built in a very short time and budget just like WordPress. It’s very easy to find good Shopify developers too that fit your budget.

In Shopify however, you are restricted to the themes and for every functionality, you need to purchase plugins. The cost of plugins and their impact on the user experience can be overwhelming.

3. JS Frameworks

JS frameworks have taken the world of website development by storm owing to their fast rendering and the wow user experience it generates. The website built on them are highly scalable and customized to every extent you want.

Some of the best JS-based options for the front are React JS, Vue JS, and Angular JS with Node JS as the backend. All the above frontend frameworks have a similar feel and development experience behind them differentiated only by personal preferences.

JS-based e-commerce websites can be used for big projects that help you achieve the full potential of your business.

The biggest drawback of the JS-based frameworks is their SEO capability. They add an extra step in the indexing process and getting them to rank can be pretty difficult. Next JS which uses React JS as the frontend and Node JS as the backend helps to overcome this. However, it still has a long way to go before it matches PHP frameworks.

4. Laravel-based e-commerce websites

Laravel comes with almost the same advantage just like JS-based frameworks, along with all the advantages of PHP websites. It is highly suitable for big projects and if you are even thinking of frameworks like WordPress and Shopify, I would personally advise you to go ahead with Laravel.

When compared to the factors we discussed that need to be taken into account before finalizing an e-commerce platform, Laravel ranks well on all of them. You can combine Laravel with Livewire, Tailwind, and Alpine JS to get the best of all the functions.

5. Other options (Magento, Open Cart)

There are many other options like Magento, and open cart available that one can explore for the sake of research. However, my personal experience has not been really good, and would advise you to stay away from them.

They have lots of restrictions when it comes to scalability, customization, and SEO among other reasons. It’s their failure to cover the shortcomings that have made them kind of redundant and are staring at oblivion.

Hope the article has thrown some light on the e-commerce platforms you might want to choose from. Deciding on the right technological stack helps you save lots of time and energy you might have to spend in the future to migrate to a more suitable framework.

AMITKK has been developing e-commerce websites for a very long time. We have you covered on the choice of the platform as our team of e-commerce developers has delivered websites on all of them. Our website development company in Toronto keeps a strong emphasis on user experience and SEO. So, if you are looking to get an e-commerce website developed, feel free to connect today.

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