Search engine optimization is the practice of creating content so that it ranks itself in the search engine when a particular keyword is searched for. When a website consistently ranks high and draws more traffic, it leads to greater revenue, higher visibility, brand recognition, and overall business growth and development.
It is, therefore, the aim of every small and big business to optimize its content to rank higher. However, with the emergence of several new start-ups and businesses, it has become exceedingly difficult.
Unfortunately, nearly 70% of small businesses do not have suitable SEO strategies. In this era of cutthroat competition, we must harness the full benefits of SEO's wonderful tool.
You should frequently examine SEO performance and results to assess whether your SEO services are producing the desired results or not. By doing so, you can increase your chances of gaining valuable traffic to your website.
It can also help you formulate the correct tactics to overcome the gaps in your strategies and produce better results.
Here, we will briefly explain some of the easy ways through which you can assess the performance of your SEO strategies and the results that it is producing.
1. Amount of traffic
The most reliable indicator of an effective SEO strategy is the amount of organic traffic your site brings in. Organic traffic refers to the number of clicks your site receives from a target audience. The higher the number of people that visit your site, the higher the site's visibility and, thus, better your SEO strategy.
2. Ranking of the keywords
Keywords are one of the most crucial aspects of search engine optimization. It refers to the words or phrases that generate the relevant websites or web pages when searched in the search engines. It is important to consistently watch where your website is ranked for a particular keyword. Thus, you could perform a gap analysis of the keywords to examine the keywords you are ranking for or the keywords you cannot rank for, even after improving your SEO. Also, an added benefit of this is that it can give you an insight into the keywords that your competitor is ranking for.
3. Search engine results page
It is the most straightforward way to measure your progress. SERP or search engine results page provides a detailed report of the number of people who have visited your website. It also tells you your 'click-through rate' (CTR), which refers to the percentage of people who have clicked on your site. For example, if your CTR is 20%, it indicates that out of 100 times that your site has been displayed, 20 users visited it.
In short, SERP gives you an overall view of the progress that your SEO strategies have been making and gives you a clear indication of the aspects your techniques are lacking in.
4. Bounce rate
The number of users who click on your site but leave it almost instantly without further activity represents the bounce rate. If your bounce rate is higher than average, it can mean several things like your content is not up to the mark, the interface is not user friendly, or the information is not relevant to the keywords used. In such cases, it is advisable to revisit your site, examine the reasons, and rectify them.
One of the most important elements that lead to a high ranking in search engines is good quality Backlinks. A greater number of backlinks indicates the superior quality of content and SEO strategies. Hence, monitoring your backlinks and enhancing your link-building tactics can be necessary.
6. Loading time of the page and time spent on it by a user
The time taken for a page to load is an aspect that is frequently neglected. According to a study, reducing your load time from two seconds to one second can double the income generated. Conversely, websites with a loading time of 20 seconds have an astonishing bounce rate of 120%. Many online tools can give you an insight into the time taken for your page to load.
A user the total time spends another underrated aspect of measuring SEO results on the site. If the content on your website meets the needs and requirements of the user, they will spend a long time on your website. It is a fantastic indicator of the usefulness of your site.
When a larger amount of traffic is attracted to your website, your content satisfies the users and is a sign that your SEO strategies are in good shape.
7. Rate of conversion
The last way to measure your SEO performance and results is by assessing your conversion rate. You can argue that it is one of the most vital measures of the overall success of your website.
The conversion rate is the percentage of users who have visited your website and performed a certain desirable action that has added to your business sales. This action can be purchasing a product, subscribing to a paid service, registering for an event, or even pre-booking an item.
If your rate of conversion is high, then your SEO strategies and performance are excellent, producing the ultimate results.
With this, we come to the end of the article. As you can see, even though the process of optimizing your content is cumbersome and time-taking, there are many ways by which you can track the progress of your website.
Using these methods, you can implement the appropriate SEO strategies or connect with the best SEO company in Toronto to achieve your goals.
Moreover, there are various tools present online that could aid you in measuring your SEO results and performance in an even better way!
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