While we all know that there are no shortcuts to improving the visibility of the website overnight, on-page SEO can help you achieve consistent results. For website owners who are looking for fail-proof results, SEO optimization is one of the best places to start. On-page SEO not only improves the overall user experience but enables Google to understand the content on the website in a better way. All of these further help increase ranking as well as traffic on your website.
Website owners can initially focus on the most important pages from their website, and opt for an SEO audit by an expert. A reliable SEO agency can optimize each of these pages by making the needed changes. This can impact the overall traffic and visibility of your website.
On-page SEO is a lot more than adding a few keywords, and the task needs to be handled by an expert. Known to be one of the simplest yet most effective parts of Search Engine Optimization, on-page SEO when done the right way can show some immediate results.
Content is always the king and it will remain to be so. SEO without the right content is more similar to a vehicle without an engine. The content you use on the website needs to be trustworthy, and authoritative and should showcase your expertise.
One of the easiest ways to tell Google’s algorithm if your website answers the user’s queries is by using the right content with the right keywords. Web pages need to use properly researched keywords, (those that are used in the query) in the body, and the headings of the content. Though it is quite easy to find relevant keywords, it always helps to hire an expert for the same as they can provide you with the keywords your target customers are using for search.
SEO content needs to be up to the point, should read well, and needs to follow the best SEO practices. Some of the points to keep in mind while writing SEO content are,
The use of images and infographics on your website not only makes it visually appealing, and interesting but also provides you with various ways to boost your SEO. A study has shown that more than 35% of users make use of images to search. So, if you are not using the right images, you are indeed losing that traffic.
However, it is important to optimize the images using text wherever possible. Also, do pay attention to the image sizes to avoid the slow loading of pages.
This is one area where you or your team needs to show their expertise. Optimizing the title tags helps you demonstrate the relevancy of your website and build context.
Title tags are often used on all the pages of the website, including the product and the category page too.
Are meta descriptions an important part of the SEO ranking factor? Though it can be partly right, there are quite a lot of case studies that have shown that meta descriptions do impact the ranking factor of a website.
If you are not using the meta descriptions, you are losing out on the two most important benefits. These not only help Google to understand what the page is about but can widely impact the CTRs too. These, in turn, help with better visibility and traffic.
Though most businesses focus on global business, local customers should never be ignored. Businesses need to connect with the people from their neighborhoods, and this is what on-site SEO can help you with. Though local SEO might not be important for big corporations, it can show quite an impact on small or medium businesses.
Would you visit a website that loads slow and is clunky? I wouldn’t! The speed of your website can hurt the SEO ranking and often drives away potential customers. The website speed should match the minimum threshold of Google. The speed can be improved with simple steps like,
It more than a few years that search volume on mobile surpassed that of the desktop, and the number kept growing with every passing day. Mobile users now account for about 55% of internet usage. Due to this surge, Google now prioritizes websites that have a responsive design. It also helps with mobile search engine rankings.
During the early days of SEO, experts always used keywords in the URL to rank better. But the algorithm was changed by Google, and the structure of the URL now plays a smaller role. However, it is still an important part of SEO and can contribute to the overall SEO score.
One of the best methods to ensure your website establishes authority, trust and expertise is via links from reputed and popular websites. Website owners need to know and understand how the main three types of links work.
Internal – Internal links direct to a page from the same website.
Outbound – These are also called external links, and they point to a website with a different domain name.
Inbound – These are also called backlinks and these are the links that point to your website from other domains/websites.
Out of the ones mentioned above, inbound links play an important role in SEO.
On-Page SEO is often treated like an ongoing process by the experts. You can compare it to a Tetris game as it can never be done. Website owners need to keep working to keep improving and enhancing the ever-changing algorithm.
Search Engine Optimization is all about providing the information to searchers, and ensuring a top ranking for your website. Websites need to focus on a rich user experience and demonstrate value to the search engines like Google. Both these can go hand-in-hand when you opt for on-page optimization.
Start with an expert evaluation, work on what works best, and see the results for yourself. Whatever you choose, never ignore the importance of On-Page SEO.
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