Be it a freelancer or an established agency, leads affect them all. A good lead is crucial when you are just starting your SEO business. But do you know that every business needs a system to obtain new clients or leads? Before we learn the essential steps you need to take to get good leads, we will define what SEO leads are.
Most of us understand what a lead means; an SEO lead is a client (individual or a brand) interested in your services. You can contact the client, or the client might find your services via Google/other sources and contact you.
Either way, there are specific steps you need to take to make your services stand out from the competitors and remain visible. Let us see what they are.
Most SEO companies focus more on their client's websites and ignore their shortcomings. So, working on the most neglected or forgotten part of the website is essential. Your website is the best way to lure traffic, and you must build the perfect content strategy to drive some productive traffic.
You can always use SEO-related keywords to drive maximum traffic to your business website. Also, explore the keyword terms, as the clients might only sometimes ask for a service directly.
Patience is critical, but you need help to land a new SEO client. Do not wait until someone knocks at your door. Instead, lead them to your business by looking for them. Consider looking for some warm leads if you are a start-up. These are the people or brands who state the issues they have and are looking for a solution. You must be active on forums or groups where such questions pop up and provide professional help.
SEO or Business-related forums like SEO Forum, Google Search Community, Blackhatworld and Webmasterworld
If you have tried capturing warm clients and haven't had any luck, it is time you try cold outreach. You can share the services you offer along with an SEO audit by reaching out to the prospects first. But where can you find such prospects?
You can always make a list of the SERPs by performing a Google search. You can always look for potential brands or companies listed on the 2nd or the 3rd-page results of a Google search. These firms might be interested in growing their website traffic and willingly invest in your service.
However, before you reach the prospects, study how big the firm is and the people you plan to reach via email. You should also do a market study and give them a reason to hire you. Discover issues when you do an SEO audit, as it might be why they might hire you. Always use a personalized approach rather than saying, "Hi, I provide SEO services."
Most of the agencies that offer website design are always on the lookout for SEO specialists. Only some agencies can provide high-quality SEO services; this is where you can find your opportunity. Once an agency inquires about SEO services, they can recommend your services, and you can land some good clients. Also, you can recommend the agency when a client is looking for a website design. It is a win-win for both your firm and the agency. You can always start with some local agencies for a successful collaboration.
A social media presence can always help you find some prospective SEO clients. If you are always active in SEO communities, you can add a link to your social media profile for the brand or the person to contact for a different solution.
You can also share informative content with your target audience and show your expertise and experience in your service. We can share posts about recent SEO updates and some memes and try and explain complicated concepts in a fun and engaging way.
You can also share a lot of informative content by starting your YouTube channel. By doing so, you can reach a broad audience looking for a solution for their SEO-related issue.
Digital marketing agencies need to grow their contacts; one such place to do this is through conferences. You can use offline and online conferences to earn a name in the SEO community.
By speaking at an SEO conference, you can get your name mentioned at various roundups, which will provide your firm with quality backlinks. You can show your expertise in the subject by answering the queries at the conference. This way, people trust your SEO proficiency and will work with you willingly.
While most SEO companies in Toronto offer similar services, you can make a prospective client notice you by being active and showing your expertise. Be bold in reaching out and speaking about the services you provide and how different you are from your competitor. This will for sure bring in a lot of good clients.
I hope you found this helpful post. Remember to let us know how you landed your SEO clients. Do share your tips, questions, or experiences via a comment.
Amit is a tech enthusiast and loves writing about it. He is a senior developer with good hands-on experience in digital marketing.
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