Be it a freelancer or an established agency leads affect them all. A good lead plays a crucial role when you are just starting with your SEO business. But, do you know that every business needs a system to obtain new clients or leads? Before we learn about the important steps you need to take to get good leads, we will define what SEO leads are.
Most of us do understand what a lead means, an SEO lead is a client (individual or a brand) who has taken interest in the services you provide. You can get in touch with the client by yourself or the client might find your services via Google/other sources and contact you.
Either way, there are certain steps you need to take to make your services stand out from the competitors and remain visible. Let us see what they are.
Most SEO companies focus more on their client's websites and ignore their shortcomings. So, it is important to work on the most neglected or forgotten part of the website. Your website is the best way to lure traffic, and you need to work on building the perfect content strategy to drive some productive traffic.
You can always use SEO-related keywords to drive maximum traffic to your business website. Also, make sure to explore the keyword terms as the clients might not always ask for a service directly.
Patience is key but it does not help when you want to land a new SEO client. Do not wait until someone knocks at your door. Instead, lead them to your business by looking for them. If you are a start-up, you might want to look for some warm leads. These are the people or brands who state the issues they have and are looking for a solution. You need to be active on forums or groups where such questions might pop up, and provide professional help.
If you have tried capturing warm clients and haven’t had any luck, it is time you try cold outreach. You can share the services you offer along with an SEO audit by reaching out to the prospects first. But, where can you find such prospects?
You can always make a list of the SERPs by performing a Google search. You can always look for potential brands or companies that are listed on the 2nd or the 3rd-page results of a Google search. These firms might be interested in growing their website traffic and might willingly invest in the service you provide.
However, before you reach the prospects, make sure to study how big the firm is, and the people you are planning to reach via email. You might also want to do a market study, and provide them with a reason to hire you. Discover issues when you do an SEO audit as it might be the reason why they might hire you. Always use a personalized approach, rather than just saying "Hi, I provide SEO services."
Most of the agencies that offer website design are always on the lookout for SEO specialists. Not every agency can provide high-quality SEO services and this is where you can find your opportunity. Once an agency gets an inquiry about SEO services, they can recommend your services, and this way, you can land some good clients. Also, you can recommend the agency when a client is looking for a website design. It is a win-win for both your firm and the agency. You can always start with some local agencies for a successful collaboration.
A social media presence can always help you find some prospective SEO clients. If you are always active in SEO communities, you can add a link to your social media profile for the brand or the person to get in touch with for a further solution.
You can also share informative content with your target audience, and show your expertise and experience in the service you provide. You can share posts about recent SEO updates, and some memes and try and explain complicated concepts in a fun and engaging way.
You can also share a lot of informative content by starting your own YouTube channel. By doing so, you can reach a wide audience who are looking for a solution for their SEO-related issue.
Digital marketing agencies need to grow their contacts, and one such place to do this is through conferences. You can make good use of both offline and online conferences to gain a name for yourself in the SEO community.
By speaking at an SEO conference, you can get your name mentioned at various roundups, and this in turn will provide your firm with quality backlinks. You can show your expertise in the subject by answering the queries at the conference. This way, people trust your SEO proficiency and will work with you willingly.
While most SEO companies in Toronto offer similar services, you can make a prospective client notice you by being active, and showing your expertise. Do not shy away from reaching out and speaking about the services you provide, and how different you are from your competitor. This will for sure bring in a lot of good clients.
Hope you found this post useful. Do not forget to let us know how you landed your SEO clients. Do share your tips, questions, or experiences via a comment.
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