An eCommerce website has lots of functionalities in it and further depends on how big you plan it to be. Displaying products, integrating payment gateways, and communicating with logistics companies are just some of the modules that have to be developed and integrated seamlessly with the website. Website development can be very tricky if the basics are not followed from start. We have seen lots of e-commerce sites that look to be good on the outside but when you go into the details, you see botched-up website development work. Let’s look at steps one should follow to get a good e-commerce website that gives a good user experience and also helps you in selling.
A good domain that represents your business well helps in establishing your brand. If the domain has keywords it further helps in SEO but it should not be forced into the domain just to get ranked easily on SEO.
One should have a catchy domain name that users can remember rather than having a forced keyword-stuffed domain.
Once the domain has been selected, you need to finalize the technology stack. This is a very crucial decision as it gives direction to the whole website, its SEO, and user experience among other factors. I would give a long hard look at the factors that help me decide on the technology stack and understand its pros and cons. There are many languages and frameworks available in the market that can help you come up with a beautiful eCommerce website and each of them has its benefits and gaps.
Of all the languages and frameworks that one can use for developing an e-commerce website, we always advise Laravel. You can develop almost anything with this from scratch and give an outstanding user experience along with achieving SEO results.
Once the technology has been finalized, you need to finalize the functionalities that will go on on the website. You can expand your website further as the business grows to depend on the framework you are using. Below are some of the basic functionalities you need to have.
The website should have an easy-to-use product creation and updating system. It should also take care of images that form the bulk of a page and are very crucial for user experience. The images need to be resized for various screen sizes to improve the page speed and rendering.
The panel should have scope for sales, and description among other options.
Get a well-established payment gateway that has a good support system. Do check the rates that they offer per transaction before finalizing one. You might also need to make provisions for Cash on Delivery mode to boost sales.
You will need to integrate a shipping company API with your website to facilitate the delivery of your products. Many logistics aggregators bring together various shipping companies through their beautifully developed APIs. You can make changes to select the one that charges less or delivers fast depending on your business sense.
The shipping companies also take care of the cash on delivery payment that a large proportion of users subscribe to.
You will need to run a discount and offers campaign as a part of your eCommerce SEO and marketing. Provisions need to be there to create discount codes that users can avail of easily. These discount codes will have discounts either in form of percentage or amount and come with their validity period as well.
You will need a good email and SMS system to communicate the orders purchased. A good template that also shows recently added products along with probably extra discount codes will help users to make repeated purchases.
You also would want to send the invoices by mail and provide for GST ad other charges that users can avail of.
Users and you as admin would like to see the order history along with its status. The order history generally has an invoice generation system to take easy printouts.
As an e-commerce player, you would love your users to refer the website to someone and reward them for this. A referral code gets generated when a user registers with you and this code is further used to identify new purchases or users. It also helps users to create word-of-mouth publicity for you. We have generated many referrals for digital ocean servers which we highly recommend to our users. In this process, we have been awarded hundreds of dollars worth of server time.
The e-commerce website should have a robust SEO system for you to add meta tags easily. The SEO system should point out the URLs that have missing meta tags along with their character length. Generally, website developers overlook this aspect of e-commerce development as they lack SEO knowledge.
A good blog system is a must for every website to target new keywords and bring traffic to the products. The blogs are also displayed through the website to help in the internal linking of pages. You should be able to create categories and tags for blogs and products easily through the admin panel.
Once the website is developed you would need a good SSL and server to launch the website. An SSL helps browsers identify the site is secure and is an important part of SEO too. Buy a good dedicated server instead of going for shared hosting. Shared hosting is generally vulnerable to attacks from hackers and can destroy all the SEO work.
Running an e-commerce website has challenges of its own but most of them get sorted once you have all the basics in place. Our team develops out-of-the-world e-commerce from scratch as per your requirement. We ensure all the functionalities are thoroughly developed and tested. SEO of the website is always kept at the center of the development.
If you are looking to get an eCcommerce website from scratch, feel free to connect with leading eCommerce website development company in Toronto today.
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