Are you a website developer who is bothered about low search engine ranking? Core Web Vitals can be the reason behind your worry. So, Don't worry!! In this article, you will learn about Core Web Vitals, their importance and how to improve them.
In 2021, Google launched a complete set of Core web vitals and made it compulsory for every website to update itself accordingly to get a decent SEO ranking.
Let us move further and learn all about core web vitals in detail.
Core Web Vitals are measurements of how well your website performs; it all depends on the overall user experience, how long your website takes to load, the amount of time it takes to solve the questions for which users visited it etc.
Do you Know? Among the millions of websites running on the internet, only 4% manage to follow all the core web vitals; this ensures that if you follow it, there is a very high chance that your website will rank high on google. Now, you must be curious to know what all those criteria are.
This measures how much loading time it takes for all the content to appear on a web page when you enter it. It is the score of the loading time of the most significant images and videos.
It is considered good when the time is <= 2.5 seconds. It needs improvement when it is <= 4 seconds, and it is considered poor when the time required is >=4 seconds.
FIP measures the quickness of your website; it says how responsive and interactive it is. It is the time of execution of the action. For example, when you click a button, you buy something from the website etc.
It is considered good when the time is <=100 milliseconds. It needs improvement when it is <= 300 milliseconds, and it is considered poor when the time required is >=300 milliseconds.
Cumulative layout Shifts are the measure of summation of the total number of shifts in the layout. The layout means the change in frame of a website, for example, when you open the homepage of youtube and then click some video frame changes.
Overall, CLS keeps an eye on the visual stability of a website. The score depends on the number of layout shifts. A zero means no shifts in layouts.
It is considered good when the time is <= 0.1 seconds. It needs improvement when it is <= 0.25 seconds, and it is considered poor when the time required is >=0.25 seconds.
Core Web Vitals are essential for some reasons, and those reasons are-
Now, you know why it is essential to follow core web vitals. Let us move further and more closely read about its working.
As we know about LCP, FIP, and CLS and how they work, all scores are considered reasonable and harmful. For measuring these three, there are some standard google tools. We will study this further in this article.
There are two types of data lab and field data. And these tools, like Pagespeed sights, measure both, lab data is aggregate, and field data is more accurate, as it gives proper insights.
Let us know more about it; these are the following must-have tools to have in your system-
This tool is widely used as it is Google's tool and can be used for both mobile and desktop versions of websites.
You have to paste the URL of your website and click on the analysis button, and it will give you scores of three standard matrices: LCP, FIP, and CLS. You can even check individual pages of your website.
It will also give you a set of instructions to improve the working of your site.
You can access this report via Google Search Console, which web developers and coders mainly use.
It gives valuable insights into the interaction of your viewers with the website, for reading the report, you have to go to the dashboard of Google Search Console and the experience section.
The Web Vital Chrome extension is a helpful tool for all web surfers; by this, you can check the performance of any website. You have to install the extension and open the website.
It is significantly used for knowing the speed and performance of websites, the report comes with a handful of suggestions to keep in mind, and it measures page load time, page size etc.
Here are the five most important ways which will help you out in improving the Core Web Vitals of your website –
Images are the biggest hurdle in the high loading speed of a website. The first thing you should do for the smooth working of your website is to optimize images, compress them, and go for standard dimensions of images.
There are several tools for this, including smush, Nitropack ( for lazy loading), ShortPixel etc.
Similarly to images, fonts also take a lot of loading time. To avoid this, ideally, one should use one 2-3 types of fonts.
Since Fonts are heavy, they do not allow quick shifts in layouts, which is why it is suggested to use less variety in fonts, remove the fonts which are not used and pre-load the fonts in the cache to avoid delay.
CSS is another factor behind lacking loading speed. The main work of CSS is to decorate the website.
It looks after the look of your website. Similarly, like fonts and images, it decreases the score of LCP.
There are plugins like WP Rocket and Netropack to help you optimize CSS.
Other than all the above, there is this vital way to improve Core Web Vitals, visit your web hosting provider, ask for an upgrade, and search if there exists some problem from that side. If it is so, change your web hosting plan.
Speed up your server, for doing this, use a content delivery network ( CDN). It decreases website time lag by decreasing the distance between the user and the server.
These were the ways to improve core web vitals for your site.
You are all aware of the importance of core web vitals and their importance now. Constantly keeping an eye on google's algorithm, and timely accessing your website will take you up high on SEO rankings.
So far, many researchers have found that Core Web Vitals plays a minor role in the field of SEO; since it was launched recently, this could be why you can expect a more robust implementation in the future.
Amit is a tech enthusiast and loves writing about it. He is a senior developer with good hands-on experience in digital marketing.
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